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Published 07/23/2008 - 10:00 a.m. CT
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CHICAGO — Our recent story, More Myth vs. Reality, was inspired by tremendous interest in one of our Wire surveys. Surprisingly, no one commented about marketing in that story. If someone said, “Marketing is often ignored in this industry,” would you agree or disagree?
One way to develop a marketing strategy is to survey your customers. Find out what they desire, throw in some creativity, and proceed from there. There are many things a coin laundry owner can do to call attention to his/her laundry and maybe boost profits. Here are just a few ideas.
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Published 07/21/2008 - 10:01 a.m. CT
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ATLANTA — Hotel reservations open Aug. 8 for the 2009 Clean Show, which is slated for June 18-21, 2009, at the Morial Convention Center in New Orleans.
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Published 07/21/2008 - 10:00 a.m. CT
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How has business been in the first half of 2008? Has the economic malaise affected your laundry? Just a small percentage of operators say business has been above average, according to American Coin-Op’s most recent Wire survey.
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Published 07/16/2008 - 10:42 a.m. CT
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Many investors come to me and tell me what they are looking for when it comes to purchasing an existing coin laundry. The facts are that nothing in life is perfect, so my advice in this article is just one word: “compromise.”
If you buy an existing laundry, you need to be realistic and willing to look at the business you are considering as what it could potentially develop into, which, hopefully, is the perfect laundry in your own eyes.
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Published 07/14/2008 - 9:01 a.m. CT
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| Be it on the road, at your laundry, or even at home, there seems to be constant reminders about rising costs. The latest government energy outlook projections only seem to confirm this. (Photo: iStockphoto.com/buttershug569) |
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WASHINGTON — After viewing last month’s EIA (Energy Information Administration) short-term energy outlook, one couldn’t be blamed for being apprehensive about future projections. The July forecast was just issued and the government’s energy statistical arm has slightly revised its natural gas price projections for 2008.
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